Lành Mạnh Sống Campaign

Lành Mạnh Sống is a CSR campaign designed to promote work-life balance for Vietnamese workers. Through a thoughtfully crafted visual identity, this campaign encourages a healthier approach to time management, ensuring productivity without compromising well-being.

Through impactful key visuals and LMS app, the campaign encourages positive habit changes in daily life. It is supported by a diverse range of media, including lifestyle magazines, digital content, and printed materials—all designed to empower individuals to take control of their well-being.